The Challenge

Client wasn’t new to SEO. They’d been publishing content for a while, targeting the right intent, and seeing decent results. But growth had stalled. Organic traffic was flat, rankings were hit-or-miss, and nothing they tried seemed to break through the ceiling.

They didn’t want to build an in-house SEO team. Outreach, link building, publisher relationships—it was too much operational drag for a lean marketing org. “We know search should be a bigger lever,” one stakeholder told us. “We just don’t want to run the whole machine ourselves.”

If you’ve been in that position, you get it. The playbook exists. What’s missing is the capacity—and the confidence that it’ll actually move the needle.

Our Strategy: SaaS SEO Built for Authority and Revenue

When we stepped in, the first move wasn’t “build more links” for the sake of it. We diagnosed where authority gaps were actually holding rankings back and which pages deserved links based on revenue potential, not vanity metrics. For a mid-stage SaaS, that focus matters a lot.

A performance-driven, done-for-you SEO model made sense here. Instead of asking the client to hire, train, or manage an outreach team, Link Barista brought a ready-made growth engine. We combined AI-driven outreach to scale conversations, data-backed insights to prioritize the right pages and topics, and expert execution through our vetted publisher network. The goal was simple: remove operational drag while building authority that compounds over time.

How We Executed - Content hub and link-building campaign

Months 1–2 were all about alignment and foundations. We mapped high-intent pages, uncovered link gaps against top competitors, and cleaned up legacy content that was holding rankings back. Some internal approvals took longer than expected (it happens), but we adjusted sequencing so momentum didn’t stall.

Months 3–4 focused on execution at scale. We launched AI-driven outreach campaigns tailored to relevant SaaS and B2B publications, while making light on-page improvements to help existing content convert better once traffic arrived. No random directory links, no generic guest posts - every placement had topical relevance and authority behind it.

Months 5–6 were about compounding. As links landed and rankings stabilized, we doubled down on pages showing early movement. The client’s role stayed intentionally light-touch: quick reviews, priority alignment, and occasional feedback. Link Barista handled outreach, publisher coordination, follow-ups, and quality control end to end, keeping the process calm and predictable.

The Results: Measurable SEO Impact on Revenue

In six months, Link Barista’s hands-off, done-for-you link building strategy delivered compounding organic growth for our mid-market SaaS client. The result: more traffic, higher rankings, and a surge in qualified leads and revenue:

• $150K+ in attributed revenue in just 6 months – clear proof of SEO ROI with real, bottom-line impact.
• 68% organic traffic growth – with compounding month-over-month gains boosting the client’s overall search visibility.
• 285 new top-20 keyword rankings – dramatically expanding the client’s footprint on Google and overall organic visibility in their niche.
• 42% more MQLs (Marketing Qualified Leads) – significantly more high-quality leads flowing into the sales pipeline from organic search.
• More predictable search traffic – a steady, reliable stream of visitors each month, so the team can plan growth with confidence.
• Increased brand authority – built through relevant, high-quality backlinks that established the client as a trusted name in their industry, with Link Barista handling everything behind the scenes.

A Series B SaaS company offering a project management platform. They serve mid-market enterprises across North America focused on improving operational efficiency and team workflows.

Headquarter

San Francisco, United States

Size

10-50 employees